On January 16th, the 2023 Shandong E-commerce Annual Ceremony and the launch ceremony of the 2024 Online New Year Goods Festival, jointly organized by the Shandong Provincial Department of Commerce and Shandong Radio and Television Station, took place in Jinan.

During the launch ceremony, the Provincial Department of Commerce unveiled the list of 'Top 100 Must-Buy Shandong Lunar New Year Goods' for the 2024 Online New Year Goods Festival. Jia Jia Home Textiles products successfully made it to the list.